What should you know about the Himekaji fashion?


You can anticipate seeing a group or an individual with lightly colored hair, heavy makeup, and provocative clothing if you explore the streets of Harajuku, known for its incredibly diversified fashion culture. This is yet another example of the “Gyaru” cultural peculiarities of Himekaji fashion. Let us provide you with as much clarity as we can regarding this renowned Japanese fashion, known as Himekaji Fashion.

I. What is Himekaji?

What is Himekaji fashion? Princesses are commonly referred to as Himekaji. It is a less formal and less upkeep Hime Gyaru version. Despite how much it resembles Roma Gyaru, there are some differences, including more lace and more pink. Despite commonly being confused with Hime Gyaru, the style can be recognized as distinct. Hime Gyaru girls frequently wear Himekaji for more casual occasions for a more laid-back and comfortable appearance.

The characteristics of this trend are fairly similar to those of its father and sister trends, with a few minor exceptions. The hair can be either long or short, even though it is often curled and bleached blonde or light brown. Instead of wearing a massive bouffant, the majority of Himekaji devotees opt to dress down their curls.


The Himekaji dress still has dominant pink coloration and familiar designs like hearts and roses, but bows and frills are subdued in comparison. The nails are still long but not as elaborately painted as its sister style, and there are fewer ornaments than the typical Hime Gyaru. If so, it’s not quite as inflated and overdone.

The Himekaji fashion trend also has affiliated brands where fans frequently shop for clothing and accessories, similar to Hime Gyaru. Liz Lisa is a well-known and popular brand for Himekaji, and it is an online retailer of kawaii and princess-themed apparel, shoes, headgear, and accessories.

>>> Read more: 12 Best Lolita Brands In Japan You Should Know

Himekaji’s entire aura revolves around appearing charming and sassy. From the clothes, mainly, but also from the hair, cosmetics, and makeup. Searching and styling the Himekaji outfit is not difficult. Since the majority of Himekaji design is casual princess attire, a pastel dress can easily pass for Himekaji attire with the addition of a few accessories and the ideal footwear match. Here are some tips on what to look for in clothing that Himekaji devotees typically wear in order to make it simpler for you to get in on the trend.

– Dresses, blouses, and skirts in pastel and light neutral colors, such as dusty pink, beige, baby blue, and whites, are perhaps the most popular. The most distinctive clothing accents typically include frills, bows, ruffles, flowers, and ribbons, which are dispersed naturally and subduedly throughout the garment. One of the main distinctions between Himekaji and its sister, Hime Gyaru, is this. Although the specifics and rules may be the same, keep in mind that for Himekaji, it’s all about being casual and reining in excess.

– Additional characteristics of Himekaji clothing may include corset or lace-up dresses, jumper skirts, and ribbon ties that help define and constrict the waist. Knitted cardigans and sailor collars are two additional features that could be understated but still complement the Himekaji style. The current fashion trend also favors pastel-colored clothing with plaid or checkered patterns. Wear matched tops and bottoms as well.

So what is Hime Gyaru? Hime Gyaru is exactly what its name – which is Japanese for “princess” – indicates. Incorporating various girly elements, the fashion has a romantic focus. Despite having extremely different styles, the Hime Gyaru dress is frequently compared to Lolita. Being adorable and innocent is a big part of this style, which gives it its “princess” component. Along with huge hair, very decorative nails, and many soft hues, this style is trendy.


Pink, white, and cream color palettes are frequently used in Hime Gyaru clothing. Other well-liked themes include those with roses, lace, and hearts. Hime Gyaru is a city where big hair and pretty nails are particularly fashionable. Tutu, babydoll gowns, and big hair bows are other popular fashion items.

>> Read more: What is Hakama?

II. Characteristics of the Himekaji style

The following are some key characteristics of the Himekaji fashion:

  • Usually, blonde or light brown color is used on hair.
  • Hair is curly, frequently ruffled, and can be either longer or shorter (without the enormous bouffant hairstyle).
  • The majority of coordinates have a pink element.
  • Light-colored clothing with floral patterns, primarily medium-sized roses (not too small and not too big).
  • Embellishments of lace, a bow, and ruffles.
  • Collars a la marine.
  • Comfortable and stylish attire.
  • Corset details with lacing.
  • Ribbon tiebacks and the waist region are highlighted.
  • Skirts with suspenders or jumpers.
  • Setups (matching tops and bottoms).
  • Decorations and faux fur accents.
  • Cardigans and knits.
  • Gold accents and accessories.
  • Less items than Hime Gyaru.
  • Long, but not overly ornamented, nails.
  • Roses and hearts are typical designs.

If you’re just getting started with Himekaji fashion, keep in mind that these are only a few suggestions. You’ll be able to identify more things that potentially fit with the Himekaji fashion as you become more at ease. For instance, jeans aren’t on this list because they’re a little more difficult to match than, say, a floral skirt, but you might start wearing them later on in your Himekaji adventure. In general, stay away from black. Although it is visible, black is not frequently used in Himekaji fashion.


Himekaji’s entire aesthetic revolves around seeming innocent and adorable through distinctive hair, makeup, and clothing styling. The Himekaji fashion is not too difficult to execute because it is primarily casual. For instance, a ruffled, pastel dress can pass for a Himekaji coordinate with the correct accessories and shoes.

Start with a skirt, dress, or blouse in a soft hue like blue, lilac, white, or pink. Even if the frilly accents are the same as for the Hime Gyaru look, keep in mind that the key is toning them down. Other characteristics of the Himekaji aesthetic include lace-up corset elements on dresses and skirts, as well as ribbon ties that assist define the waist. Additionally fashionable are knit cardigans and sailor collars. There are matching tops and bottoms as well as clothing with pastel-colored checks.

III. Himekaji fashion in 2022

Himekaji is still well-liked today, both as its own Himekaji fashion style and as a component of the Hime Gyaru fashion style, just like Hime Gyaru. This is due to the fact that more garments are available to ladies who want to start dressing in a Himekaji manner, as well as the fact that the current Hime Gyaru still wears Himekaji attire. In terms of patterns and colors, fashion hasn’t evolved all that much since its inception, much like Hime Gyaru.


1. Which Himekaji brands are there?

The Himekaji girls have favorite brands much as Hime Gyaru does. To give you a sense of what Himekaji looks like, Liz Lisa and Ank Rouge are the two most well-known Himekaji brands.

2. Outside of Japan, where can you purchase Himekaji clothing?

There isn’t one location where you can purchase all the Himekaji components necessary for a successful coordinate. The aforementioned Japanese Himekaji-style brand stores are the only one-stop shops.
Himekaji-style clothing is difficult to locate worldwide; therefore you must be very specific in your search. Small thrift shops and neighborhood boutiques are also great places to look. Conversely, you may get socks and shoes that complement the Himekaji fashion in a variety of shops.

>>> Read more: Japanese clothing size conversion table|Buy clothes from Japan


These are only the fundamentals of Himekaji fashion. Through time, you will learn to trust your gut and develop your own Himekaji coordinates, just like with any other street style. Enjoy developing your own interpretation of this interesting and original Japanese fashion trend!

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