What To Buy In Japan: Top 30+ Best Things To Buy In Japan

When you think of Japan, what comes to mind? There is someone who thinks of a country famous for cherry blossoms. Some people will think of the tea ceremony culture. As for me, I really like products that are made in Japan. They have extremely good quality. Do you know any famous products in Japan? Let’s find out about the best things to buy in Japan with Janbox in this article!

1. Top 30+ Best Things To Buy In Japan When Traveling

1.1. Sake

The first recommendation in the list of japan must buy things from Japan is Sake, the famous traditional rice wine. While many mistakenly refer to all Japanese alcohol as sake, it specifically refers to this carefully crafted rice-based liquor, made through a brewing and fermenting process similar to that of beer.

With an alcohol concentration of 18-20% ABV, sake is stronger than beer. It is recognized as Japan’s national beverage and is often used in important cultural rituals. Thus, sake is more than just a drink; it symbolizes the heart and soul of Japan.

There are 4 basic types of Sake to explore:

• Junmai: is known as pure rice sake, where the rice grains are milled by about 30%. It does not require any added alcohol or starches, which gives it a light but strong flavor. This sake pairs perfectly with a relaxing day at the beach
• Honjozo: is much like Junmai but features a bolder fragrance. It is known for being smooth and easy to sip when kept at room temperature.
• Ginjo: featuring added yeast for a richer flavor profile, this type is particularly suited for cold servings.
• Daiginjo: renowned for its rich aroma and light taste, it provides a soothing sensation when enjoyed.

1.2. Kit Kat bars

Have you tasted Kit Kat before? Many mistakenly think that Kit Kat originated in Japan, but in fact, it was invented in England by Rowntree and sold to Nestle Switzerland in 1988. It is a wafer treat covered in chocolate.

While Kit Kat was not created in Japan, it is so widely beloved here that many people believe it to be a Japanese product. However, putting its origin aside, Janbox has some interesting information to share with you about Kit Kat.

Kit Kat, a top recommendation for “What are the best things to buy in Japan?”, is a tasty treat featuring a chocolate-coated wafer. The original flavor strikes a perfect balance, not too sweet, not too bitter, making it an easy and delightful treat.

1.3. Yukata or Kimono

Yukata and kimono are iconic examples of traditional Japanese haute couture. If you are visiting the blossom country, we believe that Yukata and Kimono are the most famous things to buy in Japan. Due to their stylistic similarities, yukata and kimono are often mistaken for each other. In fact, these are two different types of clothing.

Yukata and Kimono are iconic examples of traditional Japanese fashion. While they share certain design elements, many people mistakenly believe they are the same, though they are actually different types of clothing.

1.4. Wagashi cakes

Wagashi, a name commonly used for Japanese sweets, is made primarily from rice flour and is a staple at traditional tea gatherings. What sets wagashi apart is its beautiful and intricate decoration, making it not only a dessert but also a symbol of Japan’s artistic culinary culture.

Wagashi are diverse in types, but all share the same fundamental ingredients: rice flour, red beans, and sugar. Red beans are said to have the ability to protect against evil spirits and diseases, making them a key component in all wagashi. They are divided into 3 categories based on their moisture level:

• Namagashi: boasting over 30% moisture, this category includes delights such as Gyuuhi, mochi, Kimi Shigure, and Nerikiri.
• Hannamagashi: known for its lower moisture content, typically between 10-30%, includes cakes such as Kingyoku, Oukan, and Monaka.

Higashi: with moisture content under 10%, this group includes cakes like Kakemono and Uchimono.

>>See more: Top 12 Best Japanese Kit Kat Flavors You Must Try Now.

1.5. Japanese cosmetics

When it comes to cosmetics, women certainly cannot ignore Japanese product lines. The Japanese are inherently known for their carefulness, the products made in this country are of extremely good quality.

Products are made from natural ingredients and are suitable for all skin types, including sensitive ones. There is a full range of cosmetics from lipstick, sunscreen, lotion… You can freely choose.

About the best thing to buy in Japan, Janbox introduces you to the top 10 famous cosmetic brands in Japan below that you can buy and use.

• KOSÉ: product line for skincare, melasma, freckles…
• SHISEIDO: a product line of make-up, skincare, sunscreen…
• SK-II: line of skincare products such as: providing moisture, keeping skin healthy
• HADA LABO: skincare product line similar to Sk-II.
• SAKURA: product line for skincare, melasma, anti-aging…
• SHU UEMURA: make-up product lines.
• NARIS: make-up product lines.
• DHC: is a major brand in skincare and beauty supplements.
• MENARD: a product line of face wash, makeup, skincare.
• KANEBO: the main product line is make-up, skincare.

1.6. Japanese Dietary Supplement

Japan is known for its premium-quality cosmetics as well as medicines and dietary supplements. This is why health products such as seaweed, digestive enzymes, and anti-stroke medication are in high demand, or in other words, they are popular things to buy in Japan. They can be conveniently purchased from Amazon Japan or pharmacies across the country.

1.7. Sensu folding fans

Paper fans are widespread, but they have their origins in Japan, dating back to between the 6th and 9th centuries. The earliest Japanese fan, known as Hiougi, evolved as paper fans became more popular. People began decorating them with art, leading to the name Sensu, which means “fan” in Japanese. What sets the Sensu apart is its graceful and compact design, often featuring vivid, detailed artwork.

Sensu fan production demands meticulous attention, craftsmanship, and precision. Artisans carefully form the fan blades, ensuring they are consistently sized. Each sensu fan typically includes between 10 and 30 blades, which are joined together by a shaft called Kaname. Once the fan structure is complete, the corrugated paper is affixed, representing the core of the sensu. Artists then bring their talents to life by adding striking illustrations, turning each fan into a unique piece of art.

1.8. Matcha Tea Products

Matcha, a staple in the category of “What is best to buy in Japan?,” refers to a tea made from finely milled green tea leaves. This tea has a deep history and holds great popularity in Japan. The distinctiveness of matcha stems from the process of shielding the tea leaves from sunlight for 20 days before harvest. This technique boosts chlorophyll levels, resulting in a richly flavored, sweet tea packed with nutrients.

Because these tea leaves are loaded with antioxidants, matcha offers numerous health benefits, including anti-aging and cancer prevention. After the leaves are harvested, they are steamed, dried, the veins are removed, and then they are finely ground to produce matcha powder. Nowadays, matcha is used not only as a tea but also in a range of products, such as skincare cleansers, baked goods, and milk.

1.9. Japanese Electronics

Japan stands as a global leader in the electronics industry, recognized for its outstanding electronic products. Though competition from countries like the US, China, and Korea has increased in recent years, Japanese electronics continue to be trusted by consumers. Leading companies in Japan’s electronics sector include Canon, Hitachi, and Akai.

1.10. Japanese knives

Like electronics, Japanese kitchen knives are also the best things to get from Japan. Their high level of precision makes them perfect for slicing and cutting. If you are a chef, these knives will surely refine your cooking technique.

If you are just a typical housewife, Japanese knives can still transform your cooking experience. Their sharpness ensures that food preparation is quick and accurate, making your dishes more refined. Made from stainless steel, they offer long-term durability.

We suggest these top 5 high-quality Japanese knives for your consideration:

• GLOBAL: The global bestseller among monolithic kitchen knives.
• TOJIRO: Versatile and beautiful Japanese steel knives that resist rust.
• KAI SEKI MORGOKU: Japan’s premier high-end knife line, one of the best high-end things to buy in Japan.
• SHUN CLASSIC: A premium line of handcrafted products by Kai.

1.11. Japanese musical instruments

If you are an art aficionado, you will surely know about Japanese Musical Instruments. Like other countries, music has always been the spiritual food of the Japanese. And Japanese musical instruments also have a fairly early history and influence from China.

After being introduced to Japan, they have changed shape to suit the culture, climate, and aesthetics of the Japanese people. Here are the famous musical instruments in Japan:

• Sou – Koto: a musical instrument originating from China and used in parties of the nobility. There are two types of 13 strings and 17 strings. The size of the koto is quite large and is usually made of Kiri wood.
• Biwa: is a type of guitar that has only 3 strings and is played with a plectrum.
• Taiko: is a type of drum that comes in many sizes and shapes. Drums are often used at summer festivals or in performing arts.
• Shamisen: is guitar-shaped like a guitar, but with only 3 strings and no frets.
• Shakuhachi: is about 54cm long and has the shape of a pepper tree. Because it is made of bamboo tubes, the shakuhachi is larger in size.

1.12. Anime, Manga, and Merch

Japan is internationally recognized for its anime and manga culture. The characters are depicted with such vividness and realism that they possess a distinct charm. Notable anime figures such as Doraemon and Pikachu showcase this unique style.

These characters have transcended the realm of animation, reaching fans around the globe as popular souvenirs. For any anime or manga fan, they are must-buy things in Japan. Additionally, collectible cards featuring manga characters have gained global popularity among young audiences and are readily available on Japanese e-commerce sites.

>> Read more: Top 20+ Best Anime Online Stores To Buy Anime and Manga

1.13. Charm (Omamori)

Omamori charms are popular amulets in Japan, believed to offer health, protection, and defense against evil spirits. These charms are crafted from brocade silk or wooden pieces, and often include inscribed prayers or wishes for health and peace, reflecting the cultural belief in their protective power.

There are many types of Omamori

Today, Omamori has expanded into six key types: safety, education, love, health, fortune, and protection from evil spirits. Although each country has distinct beliefs, the common thread is the desire for good fortune for oneself and one’s family.

1.14. Japanese spices

Japanese spices are among the top items for what to buy when in Japan. With options like Shoyu soy sauce, Miso soy sauce, and monosodium glutamate, there is something for everyone. Wasabi is a must-buy for seafood enthusiasts. These spices are easy to find and will not break the bank.

1.15. Bento Box

If you are passionate about cooking and are attracted to Japanese cuisine, you certainly cannot ignore the Bento box. Bento box was created at the end of the Kamakura period (1300 AD). The Japanese used them to store food. By the Azuchi-Momoyama period (1568 to 1600), lacquered wooden lunch boxes began to appear.

Nowadays, Bento boxes often have many small compartments that Japanese people often use to store food and they take it with them to work. This product has many models and types. It is really suitable for those who work in the office and bring food to lunch. So bento boxes are also one of the quality products that you should buy in Japan.

1.16. Japan Clothes

Japan is a perfect place for fashion lovers, offering a diverse array of styles from professional office looks to urban streetwear. You will also find plenty of attractive and unique accessories to complement your outfits. There are some big fashion brands in Japan which are: Uniqlo, Bape, Beams, etc.

These brands boast many locations across Japan, particularly in Tokyo, and their products are available on various e-commerce websites. Items from top fashion brands are the best things to buy in Tokyo Japan because here’s the fashion capital. For example, if you are after a Bape shirt, you can find it on the Bape website or Rakuten. Prices are generally affordable, and you can easily shop for accessories as well.

1.17. Chopsticks

In Asia, chopsticks are the go-to utensil, and Japan is no different. Japanese chopsticks, which are typically wooden, pointed, and light, are known for their ease of use. They are generally sold in sets of five pairs, allowing you to choose based on your liking. For a personal touch, you can even have your name engraved.

As one of the cheapest things to buy in Japan as souvenirs, chopsticks make for a practical and artistic gift that can surprise your mother or spouse.

1.18. Pens and stationery

If you are unsure about interesting things to get from Japan, consider pens and stationery. Japanese stationery is particularly delightful, known for its variety in types, colors, and whimsical designs. You can find highlighters that mimic candy sticks or erasers designed to look like cakes. Quite charming, wouldn’t you say?

Among Japan’s well-regarded products are its high-quality pens, including koi fish pens and Tombow pens. If you have not tried Japanese stationery before, now’s the time! You will be amazed by what you find.

1.19. 100 yen products

One of the best things to buy in Japan is 100 Yen products. Along the streets of Japan are many chain stores that sell products for 100 yen. Here there are most products for daily life: stationery, cosmetics, and household appliances. As long as it costs 100 yen, it can appear in these stores. The big names in this 100 yen chain include: Daiso, Seira, Can Do…

There are some items that you can buy for 100 yen:

• Sensu holding fans.
• Tenugui Towel.
• Ninja-themed products.
• Cosmetics 100 yen.
• Stationery: all kinds of pens, notepaper…
• Phone case.

1.20. Origami

One of the masterpieces of art in Japan is Origami. Origami (折り紙) is a type of paper folding art. It is the combination of simple folding ways to turn square pieces of paper into complex shapes. Origami patterns can be simple shapes like paper airplanes, or they can also be complex shapes like Eiffel tower, dragon, phoenix…

Through Origami we can see the peak creativity of the Japanese people. From skillful hands and creativity, they have turned the pieces of paper into really beautiful and colorful pictures. Origami has also become a souvenir that tourists when coming to Japan often buy.

1.21. Traditional Japanese dolls

Traditional Japanese dolls are also one of the best-selling products in souvenir shops. Most tourists buy Japanese dolls as gifts for relatives or as souvenirs.

Dolls Japan is not only toys and decorations, but they also have many spiritual meanings such as: praying for good luck, peace, fortune… And there are many types of traditional dolls such as Damura Doll, Kyoto Doll, Hina Doll… This is a unique culture that is worth learning about them.

1.22. Ceramic bowls

Ceramics are cool things to buy in Japan because they are both beautiful works of art and functional for daily life. You’ll find an array of shapes, sizes, and styles to match your personal taste.

>>> Read more: Kutaniyaki and the appeal of the Japanese distinctive style

1.23. Japanese Snacks

Japanese snacks are some of the best things to buy when in Japan. Visiting a konbini (convenience store) turns into an exciting game of trying new snacks. Must-buy items in Japan include pocky sticks, chocolate nuts, fruit jellies, curry cubes, and the ever-popular Kinoko no Yama chocolate mushroom biscuits.

If Osaka is on your travel itinerary, be sure to add tasting Okonomiyaki in your to-do list. Eating Okonomiyaki is one of the best things to do in Osaka Japan. Although often mischaracterized as a Japanese pancake, Okonomiyaki is distinct in its own right. The term means “grilled as you prefer,” and while it shares a similarity with pancakes by being cooked on both sides, it’s a unique dish with its own identity.

1.24. Japanese Sweets

You can select from traditional Japanese confections like daifuku and manju, found in souvenir shops within malls or train stations. Manju is a rice cake filled with a variety of flavors, with red bean being the most popular. These sweets are generally prepackaged, making them ideal for bringing home.

Another popular item to take home is Kit Kats. Because the name sounds like the Japanese phrase for “good luck,” the candy became a viral sensation, resulting in the creation of many unique flavors. Since 2000, there have been over 200 flavors released.

Flavors like salt and caramel, matcha (green tea), and cinnamon are common, but Japan also has more unusual flavors such as fruit parfait, edamame, and soy sauce, the latter of which was the top flavor in 2010.

1.25. Japanese Recipes

This souvenir may seem a bit less tangible, but it is incredibly valuable. Spending time with locals allows you to experience Japanese culture in a deeper way, and after every cooking class, you may be given a recipe card or book to bring home. This kind of souvenir keeps on giving, as you can recreate these meals at home. Consider taking a sushi-making or ramen-making class while in Japan and taking the recipes home.

If you are planning to visit Okinawa, exploring the local cuisine is a must. The island is famous for its fresh seafood and authentic dishes, making for a truly memorable dining experience. You might even be given a few wonderful recipes after your meals. Surely, trying the local food is one of the best things to do in Okinawa Japan, isn’t it?

1.26. Daruma

The Daruma Doll features blank eyes when you first receive it. The tradition is to set a goal or intention and fill in one eye, leaving the other blank until the goal is achieved. That unfilled eye is a daily reminder of your aim and works as a great motivator, encouraging you to strive toward your dreams. Since these figurines are made in all sizes, you can select one based on how much room you have left in your suitcase!

1.27. Waving kitty (Maneki Neko)

You are probably familiar with those cats waving their arms in Asian eateries. They are everywhere in Japan, and with their unique meaning, they are really the best gifts from Tokyo Japan. 

These adorable figurines are called Maneki-neko, or “beckoning cats,” and they are thought to bring good luck to their owner. Since we could all use a bit of luck, feel free to buy a few as gifts for your loved ones back home. And no, owning more than one does not mean you have become a crazy cat person!

1.28. Sushi magnet

These are cheap, somewhat useful, and unique things to buy in Japan that you can pick up at just about any discount store, like Daiso or Don Quiote. 

1.29. Japanese Fan

Here’s something fun to know: if you are in Japan during summer, you might be handed a free fan on the street, often with some sort of ad or logo. But do keep in mind that not all fans are created equal. In popular tourist spots, you will see baskets of fans sold at low prices, but many of these are mass-produced in China, not authentic Japanese fans.

If you are in search of an authentic fan, look for shops that specialize in them. The knowledgeable store owners can provide insight into each fan, and with a range of price points, you will easily find something that aligns with both your budget and taste. Do not miss these wonderful things to buy in Japan as a tourist!

1.30. Sarubobo doll

Sarubobo dolls are a type of traditional Japanese craft that comes from Gifu Prefecture’s Hida region. Known for their minimalist, faceless design, these small dolls are handmade, often by grandmothers for their grandchildren. The name “Sarubobo” is a fusion of the words “saru” (means ‘monkey’) and “bobo” (means ‘baby’) in the local dialect, representing a baby with a monkey’s face.

To obtain these good souvenirs from Japan, make sure to visit craft stores, souvenir shops, or local markets in the Hida region. Particularly, Shirakawa-go and Takayama are celebrated for their craft heritage and are great places to find authentic Sarubobo dolls. You will find these dolls in various colors, each with its own significance—red symbolizes protection, pink love, and white purity.

1.31. Kendama

If you want to take home a fun and engaging toy for kids and adults alike, consider a kendama, one of the best things to buy in Japan as a tourist. A kendama, meaning “sword and ball,” is a bit like a yo-yo but offers a greater level of difficulty and excitement. Watching skilled kendama players in action is an absolute must when visiting Japan.

This traditional wooden toy had a momentary rise in popularity in the US in the early 2000s, but it remains a common find in Japan. The challenge lies in swinging the ball attached to a rope and landing it perfectly. It makes a fun gift for kids back home or even for adults who could use a playful way to relax!

1.32. Umbrella or Parasol

What to bring home from Japan to reminish the country of blossoms? Nothing quite embodies Japan like the parasol, a slender umbrella designed to block the sun’s rays. They come in a variety of shapes, sizes, and vibrant colors with endless design options. You can find parasols in almost any souvenir shop throughout Japan, and they conveniently fold up small enough to slip into your checked luggage. 

>>> Read more: How To Buy From SuperGroupies Japan?

2. Tax-Free Shopping in Japan

Tourists can enjoy tax-free shopping by meeting specific conditions, enabling purchases without the 10% consumption tax. To make it more convenient, many shops offer tax-free options directly in-store, so you can get your refund immediately instead of waiting until you reach the airport for departure. Here’s what you need to do to claim your discount:

• Minimum purchase value: Purchases are eligible for a tax refund when the total amount in one transaction is 5,000 yen or higher, before tax.
• Present your passport: To process the transaction, you must present your physical passport, not a photocopy.

Well-known stores such as Don Quijote, numerous department stores, major chains such as Uniqlo, and electronics retailers including Bic Camera and Yodobashi Camera all provide in-store tax-free shopping. Also, remember to find the tax-free logo near the entrance as you enter the store.

>>> Read more: Everything You Need to Know About Japan Tax-Free Shopping Service

3. Some notes when shopping in Japan

Each country has its own shopping culture. Japan is also like other countries. They have individual consuming cultures. Here are some things you should keep in mind when shopping in Japan for a pleasant and comfortable experience:

3.1. No bargaining when buying in Japan

The Japanese often list the price of the product. It is the price that is deemed appropriate and unchanged. So when buying in Japan you should not bargain. Instead, observe and consider carefully deciding before buying.

3.2. Self-service stores

This is a store chain that emphasizes the self-discipline of Japanese people. You will buy and pay for yourself at the listed price. Although quite convenient, you should also remember that you should not disturb the position of the products that are already arranged.

3.3. Consumption tax in Japan

When buying in Japan, you will lose an additional 5% consumption tax. A small tip for you is that you should carefully observe whether the listed price includes tax or not?

4. General FAQ

In the below information part, let’s see more about what items are cheap, what the best things to buy in Tokyo and where to purchase cheap souvenirs in the capital of Japan.

Conclusion

Above, Janbox has introduced you to the best things to buy in Japan. Hope you have found yourself the products according to your preferences through this article. Don’t forget to use our Janbox online shopping app. You will surely have an enjoyable experience!

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