Top 10 Best Japanese mascara brands in 2023


Japanese cosmetics are renowned for their excellent craftsmanship and useful design. The Japanese mascara is known for producing long lashes without smearing, and they must be able to resist the hot, humid summers. Here are our picks for the top 10 Japanese mascara brands for long, curly lashes, ranging in price from cheap drugstore cosmetics to high-end beauty brands.

1. Shiseido Majolica Majorca Lash Expander 

Shiseido Majolica Majorca Lash Expander

The 5mm ultra-long strands in Majolica Majorca Lash Expander Edge Meister Premium Mascara adhere to your lashes and give your eyes more definition. No matter how sparse your lashes are, this Japanese mascara will succeed in giving each lash more thickness and vitality.

Effectively helps your eyelashes maintain their length and curl thanks to good water resistance. Although it doesn’t create lines, this Mascara Majolica Shiseido highlights your eyes despite the fact that its brush rollers are extremely tiny and its shape is short.

2. Pmel Essence Mascara Base

Pmel Essence Mascara

This is one of the greatest mascaras made in Japan, and it works wonders to prime eyelashes so they look full, long, and curled all day. Customers recommended using it to get curled lashes that lasted curled all day or when they didn’t want to wear waterproof mascara, giving it several 5-star reviews.

The composition’s nourishing ingredients, including hyaluronic acid, jojoba oil, and hydrolyzed protein, shield lashes and facilitate application. With Pmel Essence Japanese Mascara, the delicate brush can reach even teeny, tight areas between lashes and awkward spots. For the best curl, use this primer after using an eyelash curler or just before applying mascara.

3. Isehan Kiss Me Heroine Make Long & Curl Mascara Super Waterproof Jet Black 

Curl Japanese Mascara

Volume & Curl and Long & Curl are the two variants of this well-known pharmacy brand of mascara. While Japanese mascara focuses on creating thick, curled lashes, this product lengthens lashes. Both devices include wands that are bent to help separate lashes without causing them to bunch together.

The same curl-locking ingredients are included in both types of Japanese mascara, which are also smudge-proof to keep your lashes looking gorgeous all day. The waterproof, sweat- and rubbing-resistant, eyelash-nourishing Isehan mascara contains six different kinds of beauty serums.

4. Canmake Quick Lash Curler

Canmake Quick Lash Curler

Three different techniques can be employed to lengthen and curl lashes with this cost-effective, multipurpose lash curling product from Canmake. First of all, it can be used to revive your makeup and give lashes an instant boost if they have begun to lose their curl throughout the day. Second, to add extra volume to your lashes, use it as a special finish over your regular Japanese mascara. For lashes that seem natural and maintain their curl all day, it can also be applied alone as a clear mascara.

The mascara has a two-sided comb applicator; the short side carefully lifts lashes, while the long side delicately separates them. In addition to having a nourishing treatment that maintains lashes appearing healthy, the waterproof formula prevents mascara from smearing.

5. Ettusais Eye Edition Mascara 

Ettusais Eye Edition Mascara

This Japanese mascara foundation has a small, quick-drying brush that removes from the root to separate the lashes and prevent clumps from developing. Hyaluronic acid and amino acids are among the cosmetics found in the lightweight product, which hydrates eyelashes and maintains curls for a long time.

You don’t need to be concerned about Ettusais Eye Edition Mascara smudging because it is waterproof and withstands sweat and tears. To get fuller, darker lashes, use this product often.

>> Read more: 15 Types of Japanese-Style Makeup

6. Kose Fasio Powerful Curl Mascara

Kose Fasio Powerful Curl Mascara

The Fasio line of cosmetics by Kose is known for its easy-to-blend and long-lasting makeup, which includes this mascara. The waterproof, sweat-resistant Powerful Curl Mascara contains an extra-fine brush that collects lashes at the root and creates a strong upward curl.

Four different types of strands in the Japanese mascara collaborate to keep lashes curled all day long without breaking them.

7. Flowfushi Mote Mascara Series

Mote Japanese Mascara

This line of products by Flowfushi includes eleven various types of mascara with special “smart” brushes to generate varied finishes and effects. It is one of Japan’s most well-known mascaras. Since the minerals in every Mote Mascara recipe are all-natural, your eyelashes won’t be harmed.

The Mote Mascara line also features waterproof formulas with lash-curling technology that are simple to remove. You may get an assortment of mascaras in a variety of hues, including brown and navy blue. Using this product should result in longer, more voluminous lashes.

8. Imju Opera Mylash Mascara Advanced

Mylash Mascara

At the @cosme event, one of Japan’s most eagerly awaited beauty award shows, this mascara from Imju took home the title of “Best Mascara.” If you want long, wispy-looking lashes that look natural, this product is ideal. If you prefer to attain a no-makeup appearance without having your lashes look clumpy or thick, this mascara too is perfect.

This best mascara in Japan has a thin application brush that makes it simple to coat each individual lash, even the shorter ones, and corner eyelashes. To keep your eyelashes moisturized, the Imju Opera Mylash Mascara Developed also includes beauty serums with plant and silk components.

9. Beauty Conexion Tokyo Matsuge Mascara 

Tokyo-Matsuge- Mascara
Tokyo Matsuge Mascara

With their Matsuge Mascara, the Japanese mascara company asserts that it has created the “ideal mascara” for customers desiring long and thick lashes. The fiber film formula of Matsuge (which is Japanese for “eyelashes”) Mascara makes it smudge-proof and easily removable with warm water.

The fibers are created from environmentally friendly corn that is not damaging to the environment, and the mixture also contains components from cherry blossom and matcha to help feed your eyelashes. Thanks to its lightweight, quickly drying texture, Matsuge Mascara not only lengthens and extends lashes but also gives them a curling look.

10. DHC Mascara Perfect Pro Double Protection 

DHC mascara

Japanese innovation and technology are used in the extending, waterproof, and smudge-proof mascara from the Japanese cosmetic and skincare brand DHC. In order to give you a large amount of long-lasting volume, the Japanese mascara from DHC was created utilizing polymer tube technology; rather than coating each individual lash in a heavy layer of substance like a regular mascara, it wraps them in a glossy black coating.

Even the smallest lashes on lower eyelash lines may be reached with the flexible, fine-bristled wand of this mascara, and it won’t flake or clump. This DHC mascara was also named “Best Conditioning Tubing Mascara” by Cosmpolitan because of its vitamin E antioxidants, which support the health and vigor of your lashes.

>>> Read more: Top 25 Best Japanese Makeup Brands 2023 You Should Try


Standing in front of a cosmetics store with endless rows of Japanese mascara will leave you feeling very perplexed. Which one would suit you? There are many different varieties of Japanese mascara, each having a particular effect, such as lengthening, thickening, curling, waterproofing, long-lasting, or hydrating for eyelashes… Hence, you should understand your eyelashes thoroughly before purchasing any product to avoid wasting time and money.