Top 20+ Famous American fashion brands

Top 20+ Famous American fashion brands

Clothes are one of those things that can have a significant impact on our lives for a variety of reasons. It’s no secret that fashion inspiration comes from a diverse range of sources. There are countless American fashion brands, but each well-known one has a distinctive specialty. Don’t know which brands are best suited for you? Here are the top 20+ American clothing companies that we have compiled to give you a taste of everything.

1. Converse

An American shoe company, Converse designs, distributes, and licenses sneakers, skate shoes, and other casual wear and accessories under its Converse lifestyle brand. Til 2019, Converse has established 109 company-owned retail stores in the United States and 63 stores in international markets. As a US fashion brand, Converse shoes are known for their star insignia, the All-Star Rubber Sole, and their round, rounded toes as well as their wrap-around strips.


For more than half a century, the company dominated the American athletic shoe market as one of the few remaining manufacturers that make military footwear. The company’s dominance began to wane in the 1970s, as competitors began to introduce their distinct styles. 

2. Calvin Klein

Since its first appearance in 1968 in New York to become one of the world’s most renowned fashion and lifestyle American fashion brands, Calvin Klein has nowadays established distinct identities and positions in the retail landscape globally. This brand allows customers to market a variety of universally appealing products with a wide range of needs.


Because of the American fashion brands’s emphasis on simplicity and sensuality, Calvin Klein is all about elevating everyday essentials to iconic status. Calvin Klein has maintained its position as a pioneer of American fashion, intending to create one-of-a-kind, three-dimensional pieces that can be worn throughout the year and still look fresh. After purchasing Calvin Klein in 2003, PVH has maintained its focus on expanding the brand’s global relevance, presence, and sustainable growth.

3. Vans

Next in the US fashion brand list, it’s no secret that Vans has made a name for itself in the fast-growing youth sportswear market by sponsoring events and opening a nationwide network of skateboarding parks across the country. American footwear and apparel company Vans was founded in Anaheim, California in 1972 by VF Corporation.

Since 1996, Vans has been the primary sponsor of the Vans Warped Tour, a traveling rock festival that has taken place every year since. By the year 2001, Vans had amassed an impressive collection of skateboarding facilities across the country.


Today, Vans, Inc. is a leading manufacturer of footwear and apparel for a young and active demographic. As the company heads into the new millennium, its unwavering dedication to keeping up with the latest trends has put it in a strong position to expand its market share.

4. Brooks Brothers

Brooks Brothers were established in Manhattan, New York City, in 1818 and are the American oldest clothing company (for more than 200 years) still in operation.  Noticeably, Brooks Brothers have been preserving American style traditions and craftsmanship, a renowned brand that dresses 39 presidents, as well as industry leaders and cultural pioneers.


Sadly, The COVID-19 pandemic forced the company to file for bankruptcy protection in July 2020 as a result of store closures and low online sales. News announced that Brooks Brothers would be purchased by SPARC and SPARC Group LLC in August 2020, with a pledge to keep Brooks Brothers retail locations open in the United States and around the world, with a minimum of 125 locations.

5. Nike

Nike is one of the world’s biggest American fashion brands of an athletic apparel company. It is best known for its shoes, clothing, and facilities. At first, the company was known as Blue Ribbon Sports, but it changed its name to Nike in 1971 after the Greek goddess of victory.

More than 76,000 people work for Nike around the world, making it one of the most valuable American fashion brands in the sporting goods industry. To reduce consumer waste and combat climate change, the company announced plans to begin refurbishing returned sneakers in 2021.


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6. Levi’s

An American clothing company, Levi Strauss & Co., is best known for its denim jeans. Since 1873, when the first pair of blue jeans were made Levi’s has been the world’s leading authority on denim, and their creations have become instantly recognizable and widely reproduced. Throughout its history, Levi’s® has maintained a relentless spirit of pioneering and innovation.

A brand built on the principle of practicality, individuality, and self-expression are reflected in our clothing, Levi’s has long been a favorite of outsiders and renegades around the world. 


7. Coach

For the past 60 years, the “classic American style” has defined the Coach brand’s character and spirit. Coach is a retailer that specializes in leather goods and accessories, all of which are designed, manufactured, and sold by Coach. In 1941, the company was founded as a family-run artisan and craft studio in New York City.

For many years, the company was known for its classic, practical wallets and handbags. In today’s world, Coach embodies “classic American style” more than ever before, and it does so across a wide range of contemporary lifestyle accessories in a variety of distinct categories, designs, and materials. 

8. Victoria’s Secret

In addition to its catalog and annual fashion show, Victoria’s Secret is a well-known lingerie, clothing, and beauty retailer in the United States in this US fashion brand list. Founded in 1977, Victoria’s Secret quickly grew to 350 stores and $1 billion in sales during the 1990s. Today, Victoria’s Secret offers modern, fashion-inspired collections such as signature bras and panties, lingerie, casual sleepwear, and leisure; as well as award-winning prestige fragrances and body care products.

In response to the COVID-19 pandemic, parent company L Brands announced plans to close 250 Victoria’s Secret and Pink stores in 2020, a quarter of all retail locations. With more than 1,070 locations in the United States, Victoria’s Secret remained the largest lingerie retailer in the country.

9. Old Navy

Old Navy, is an American clothing and accessory retailer owned by Gap Inc.’s parent company. As soon as it was launched, the Old Navy clothing brand was an instant success and establish Old Navy as a distinctive brand. At that time, Old Navy wants to emphasize a more family-friendly atmosphere, with features such as brighter lighting and layouts, as well as a more efficient cash wrap design. 


In the modern days, as one of the famous American fashion brands, Old Navy is committed to making quality, must-have fashion essentials for the whole family, while also delivering incredible value and fun, unique store experiences for its customers.

10. Gap

GAP (owned by Gap Inc.) is an American clothing and accessories retailer that operates worldwide nowadays. Donald Fisher and Doris F. Fisher founded Gap in 1969, with inclusivity meant more than just finding a pair of jeans that fit his 6’4″ frame. Having an equal stake in their company as her husband meant Doris Fisher could sit on the board of directors at a time when most women weren’t even welcome in the building. 


Today, Gap Inc. is the third-largest specialty retailer in the world, after Inditex Group and H&M, and one of the biggest American fashion brands in the United States. About 135,000 people work for the company, which has 3,727 locations around the world, 2,406 of which are in the United States. Banana Republic, Old Navy, Intermix, Athleta, and Janie and Jack are among the company’s six primary divisions. 

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11. Tommy Hilfiger

Tommy Hilfiger is a world-renowned designer lifestyle brand known for its preppy with twist designs that celebrate the essence of classic American cool. Tommy Hilfiger was founded in 1985, and since then, the brand has grown to include a wide range of products with its distribution network to over 100 countries and more than 2,000 retail locations.

Perfumes, eyewear, watches, and home furnishings are just some of the products licensed by this American fashion brands. After being purchased by PVH Corp. in 2010, Tommy Hilfiger employs more than 16,000 people worldwide. Tommy Hilfiger is still the company’s Principal Designer, and he continues to provide leadership and direction for the company’s design.


12. Supreme

Iconic images – A simple white, italic lettering on a red background, are one of Supreme’s most important selling points. Supreme was founded in New York City in April 1994 as a clothing and skateboarding lifestyle brand. Supreme has maintained a reputation for being authentic since its appearance. Youth culture in general, as well as the skateboarding and hip-hop subcultures, are the target audience for the brand.

Besides clothing and accessories, the company also produces skateboards. It’s now praised as one of the world’s coolest and most sought-after streetwear brands. They’ve made such a name for themselves in the fashion industry that the company has partnered with some of the biggest names in the business, and they seem to be landing them one after the other.


13. Kate Spade

Kate Spade and her husband Andy Spade established Kate Spade New York in January 1993. With just six silhouettes, she created an entirely new way of combining sleek, utilitarian shapes and vibrant color palettes in her first collection, namely the Kate Spade New York​​. The first store in New York City opened in 1996, and women and fashion editors alike praised the brand for its fresh, modern sensibility.

To set itself apart from the other brands in the market, the company became known for its graphic approach and trademark wit. Spade sold her company to Kate Spade & Company, a design powerhouse, in 2007. As a global lifestyle brand, Kate Spade New York nowadays still inspires colorful living through its artworks of clothing and accessories.


14. Rick Owens

Rick Owens stands out among the many colorful characters in the fashion industry for his singular spirit. You may probably know Rick Owens’ design through global popular collections such as Rickowenslilies, Drkshdw, or Hunrickens. Rick Owens is a well-known fashion designer based out of Paris.

After dropping out of art school in the early ’90s, he founded his label on Hollywood Boulevard, where he was inspired by black and white 1930s Hollywood movies and the decaying end of the street. He sold his collection of bias gowns, draped t-shirts, and shrunken leather jackets to a group of international boutiques. Aside from personal style and his unique design aesthetic focused on draping and texture, Owens’ vast empire is built on a foundation of his own distinct vernacular.

It’s been more than two decades since he began his career in Paris, but he’s never once sacrificed his desire for independence or compromised his artistic vision to build a multi-million dollar business. 

15. Eddie Bauer

Compared to other outdoor American fashion brands, Eddie Bauer offers a wide variety of products for adventure travelers at a reasonable price. Several other companies, including Ford Motor Company, Lane Company, and Cosco Inc. all use the Eddie Bauer name in their products; the company also licenses the Eddie Bauer brand to these other companies. If you’re looking to stock up on a few essentials before embarking on your next adventure, this is a great place to start. 


As well as being a great travel clothing brand, Eddie Bauer is dedicated to the preservation of North American forests and wildlife habitats. More than 85 million trees have been planted by Eddie Bauer and American Forests in more than 40 states and provinces in the United States and Canada. As a result of his support for the preservation of wildlife habitats and ecosystems, Eddie Bauer has also made numerous donations to grassroots conservation organizations.

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16. Under Armour

Under Armour, Inc. is an American sports equipment company that manufactures shoes, sports, and casual apparel. Kevin A. Plank, the company’s founder, established it in 1996 in Baltimore, Maryland. Products include outdoor and outdoor-specific footwear and clothes for use in a variety of sports and activities.

Men’s and women’s athletic wear that is compression, fitted, and loose fit, are the focus of Under Armour. As a wholesaler, Under Armour’s products are distributed through a network of 422 retail stores, including brand and factory house stores as well as e-commerce websites; and directly to consumers through these same channels.


17. J.Crew

J.Crew Group, Inc is an American specialty retailer with a wide variety of brands and distribution channels—From swimwear to outerwear to loungewear to bags to sweaters to denim to dresses to suiting to jewelry and shoes; the company has something for everyone. Millard Drexler became chairman and CEO of J.Crew in 2003, bringing the company’s service, quality, and innovation to new heights.

A decade later, we continue to work with some of the best fabric mills and craftsmen in the world, as well as iconic brands like Timex, Red Wing, and Jack Purcell. As of August 2016, it had more than 450 retail locations across the United States. Men, women, and children’s specialty shops, as well as shoe and handbag salons in existing stores, are among the latest additions to the famous American clothing brand J.Crew’s retail network.


18. Polo Ralph Lauren

Polo Ralph Lauren’s aspirational lifestyle branding has been a pioneer in the industry. It was established by Ralph Lauren, the internationally renowned designer, who has made a significant impact on the way people dress and the way fashion is advertised and celebrated all over the world today.

Among luxury and apparel companies, Ralph Lauren believes that its global reach, breadth of product offerings, and multichannel distribution are truly unique. For more than half a century, Ralph Lauren has built a name for itself and a distinctive brand image across an ever-expanding range of products, brands, and markets around the world. 


19. Abercrombie & Fitch

Abercrombie & Fitch Co. is the world’s leading, an omnichannel specialty retailer of clothing and accessories for men, women, and children through five renowned brands. All the American fashion brands share a commitment to providing long-lasting, comfortable products that allow consumers to express their individuality and style.

Founded in 1892, the company aims to make every day feel as special as the start of a long weekend. They believe that everyone should be able to unleash their inner summer spirit and that teenagers should be able to feel confident and happy in their skin. 

20. Hollister

Abercrombie & Fitch, the parent company of Hollister Co., established the American retailer in the year 2000. All of Hollister & Co.’s clothing lines are inspired by the Californian surf culture and are available for men and women. Hollister also has a line of underwear, loungewear, and sleeping apparel called Gilly Hicks by Hollister. As a nod to its roots in surf culture, Hollister’s retail locations in popular shopping districts feature distinctive exteriors modeled after beach huts. According to research conducted by Piper Jaffray in 2019, it was deemed one of the top five American fashion brands for adolescents.


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21. Banana Republic

The Banana Republic is one of the American high fashion brands, high-end clothing, and accessories retailers that is owned by the multinational American company Gap Inc.. The Banana Republic was originally referred to as “Banana Republic Travel & Safari Clothing Company” when it was founded in 1978 by Mel and Patricia Ziegler. Then, Gap bought the business in 1983 and renamed it “Banana Republic.”

Known for its affordable luxury and classics with a modern twist, Banana Republic has become a premier shopping destination for both men and women. In addition to clothing for men and women, they also offer items for children and babies, athletic gear, handbags, and other small trinkets, jewelry, and home goods.


22. American Eagle Outfitters

America’s Eagle Outfitters (AEO) was founded in 1977 and is based out of Pittsburgh, Pennsylvania. AEO specializes in men’s and women’s clothing, while the Aerie brand focuses on women’s undergarments, apparel, and personal care products. The American Eagle Outfitters brand not only aspires to maintain its leadership position in the lifestyle retail market for consumers aged 15 to 25 years old but also to become an integral component of that lifestyle in areas other than fashion.

Although we’re best known for the quality of our denim and our t-shirts, our brand is built on a foundation of trust in young peoples’ wardrobes. Comfortable attire and a laid-back attitude have made AEO recognizable in the fashion industry.

23. Patagonia

When it comes to clothing, Patagonia has a unique mission: to make clothing that can be worn on a daily basis. As a result, it’s become one of the most popular American clothing brands’s choice among the middle class. Patagonia is an American outdoor clothing company that was founded in 1973 by Yvon Chouinard.

It all began with a Ventura, California, store that sold custom mountain climbing gear, and then the company expanded to include clothing for a wide range of outdoor activities today. Aside from that, Patagonia has donated 1 percent of its total sales to environmental organizations and 100 percent of Black Friday profits (totaling $10 million) to environmental organizations.


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In this article, I have presented you with the Top Best American fashion brands that you should be aware of in order to find your true taste. If you found this article useful, please join our mailing list to receive updates on additional recommended brands in other categories.