How To Buy From Rakuten Japan? [Guide Step-by-step]

rakuten japan shopping-2

If you don’t live in Japan, it’s very difficult to make a purchase on the Rakuten Website. Why? There are many reasons such as language barriers, payment methods, international shipping… However, this does not mean that you cannot buy Japanese goods from this website. Use Janbox’s reputable proxy purchasing service. We will show you how to buy from Rakuten. This article will be the answer for you.

1. What is Rakuten?

Rakuten Ichiba Japan is simply known as Rakuten. In Japanese, “Rakuten” (楽天, “Pleas of Heaven”) means “optimism”. It is the largest e-commerce website in Japan. According to the statistics of the website Statista in 2020, Rakuten is topping the list of the most popular e-commerce websites in Japan with a rate of 41%.

The founder of Rakuten is a Japanese billionaire – Mr. Hiroshi Mikitani. He founded it in February 1997. After more than 20 years of establishment, Rakuten has made remarkable achievements in the world market. Currently, Rakuten ranks 7th in the world in the top companies with the highest sales.

In 2016, the company’s revenue was $7.2 billion with an operating profit of about $347.9 million. As of June 2017, Rakuten reported a total of 18,547 active employees in the company worldwide.

How To Buy From Rakuten Japan

Rakuten is like a very flexible online shopping mall, where retail customers can set up their stores on the website to advertise, sell as well as process payment transactions.

>>> Read more: Does Rakuten Ship To Singapore: Price, Time and Process

2. Why should you buy from Rakuten?

There are some reasons that you should consider buying from Rakuten:

Rakuten has a very large and diverse “commodity ecosystem”. Rakuten is the largest online shopping website in Japan, which means that Rakuten is the place to gather all products in all fields from fashion, home appliances, and electronics to stationery. Rakuten is a huge warehouse where you can shop freely. Not only popular products, but you can also have exclusive items, even rare items that you cannot find on any other website.

Rakuten allows third parties to sell any item on their website. This is an open trade policy that contributes to promoting online business between buyers and sellers. Because of this, Rakuten has become a perfect website to find a wide range of affordable products.

Rakuten has a very interesting feature dedicated to fashion shopping. It is FITS.ME technology. This is a technology owned by Rakuten thanks to the acquisition of the famous technology company FITS.ME. This application helps online shoppers to “try on” very conveniently. As long as you provide parameters related to your height, weight, shoulder width, waist circumference, and age, FITS.ME will create a character with the same measurements as you. So with FITS.ME you can find the right clothes for you.

rakuten best buy

FITS.ME technology allows customers to “try on” online

In addition, Rakuten has a lot of discounts and promotions on holidays of the year, special promotions for customers using Rakuten Mobile, free domestic shipping, etc. Therefore, you have many opportunities to buy Japanese products of extremely good quality and save a lot of money.

>>> Read more: Does Rakuten Ship To Singapore: Price, Time and Process

3. How to buy from Rakuten Japan – Step by step Guide

Although Rakuten Japan English best buys everything and is very attractive, many shoppers who live abroad are reluctant to buy Japanese products. The reason is that Rakuten does not have a delivery service outside of Japan.

To purchase goods, shoppers must have a domestic payment card and a delivery address in Japan. Many people cannot purchase because they do not have the above requirements. That’s why you should use Janbox’s proxy purchase service to make your Rakuten Japan shopping easier. Here are instructions on how to order from Rakuten Japan with Janbox. 

Step 1. Create an account with Janbox

Creating an account on the Janbox website is so simple.

First, you need to access the website on the link: Then click on the login/sign up on the right top side. and fill in your information. You just need about one minute to complete an account.

How To Buy From Rakuten Japan

Step 2: Visit the Rakuten Japan website.

First, you need to access the Rakuten Japan website by following the link:

Alternatively, you can also order from Rakuten Japan at the Janbox website. Please access the link: Then click on the Rakuten website icon.

rakuten ship to usa

– Step 3: Search for items

Enter the name of the product you want to find in the Rakuten search bar. Or you can also search using the product category on the left side of this page. Janbox recommends using Google Chrome’s translation feature. It will be easier for you to search.

rakuten japan shopping

Using the categories on the right side of website to search for your favorite items.

– Step 4: Check and confirm the item details

When you find your favorite products, please Copy product url and paste to Janbox search bar.

japan yahoo auction proxy

Please check carefully the information related to their quantity, color, and size… All of this information will be clearly posted in the title and description of the product. We recommend that you read these specifications carefully before deciding to purchase.

In addition, you should also consider the price of the product, and domestic shipping fees, if any. Usually, the seller will specify this information. If you agree with the product, please click “BUY NOW” to purchase. And if you still want to buy some other products, please click “ADD TO CART” to add to the cart.

best buy rakuten

– Step 5: Proceed to pay for Janbox

After completing the order form at Janbox, you need to pay the value of the order you just bought.

There are 2 payment methods at Janbox

  • Option 1: you can pay with a Janbox wallet. It means that you will deposit an amount into the Janbox wallet. Each Yen is equivalent to 1 point. If you use this method, when paying the order, Janbox will automatically deduct the corresponding number of points. The remaining points will be used to pay for the next order
  • Option 2: you can use the PayPal payment gateway or your credit card. You just need to pass the amount corresponding to the order value to Janbox. This completes the payment process.

Step 6: Consolidate and choose the shipping method

Once your order is delivered to the Janbox warehouse, you will receive an email notification. At this time, you need to tell us the optional services that you would like to choose such as consolidation, checking, repacking … Then you choose an international shipping method. Your order will be delivered early.

– Step 7: Pay the international shipping fee and receive the goods

After you complete the payment to Janbox wwe will ship the item to your address. Every shipping method has a tracking number. We will provide you with this tracking number and you can check the status of your order right on the Janbox website.

The delivery time will take place in about 7-10 days. It depends on the shipping method you choose. Almost all orders sold at Rakuten are tax-inclusive and have free shipping. You just need to pay the international shipping fee and receive the goods. It is so easy to get how to buy from Rakuten Global, right? 

>>> Read more: How to buy from Yahoo Auctions Japan? – Janbox Japanese Proxy Service

4. What to buy in Rakuten Japan?

Rakuten Global market in Japan has a wide range of product offerings. You can buy everything on this site from clothes, and cosmetics to famous Japanese electronic brands. Some popular items that you should buy at Rakuten are as follows:

Fashion & Japanese Apparel

If you are a fashionista and love exclusive products, then Rakuten is a great choice for you. Rakuten allows third parties to sell a variety of products. That’s why Rakuten is a huge warehouse where you can find everything on this platform. It’s not difficult to buy unique items. There are countless high-end fashion brands sold here such as Supreme, Comme des Garçons and BAPE.

global rakuten japan


If you like collecting Japanese figures, Rakuten is the place to buy them. There are many figurines of every universe and franchise for sale at Rakuten such as Gunpla, Avengers, and Dragon Ball Z. They are very cheap and available in various sizes to satisfy buyers’ preferences.

K-Pop merch from Japan

It may sound a bit doubtful, but Rakuten Japan Global is the place to sell a lot of K-pop idol products. You will easily find photos of K-pop idol groups or limited edition albums. All are available at Rakuten. If you want to collect K-pop idol items, then Rakuten is the perfect choice because there are many exclusive Japanese products that you cannot find in other countries.

Beauty & Cosmetics

If you are looking for good quality skincare, makeup, or beauty equipment products, don’t miss the Japanese product lines. Japan is famous for its cosmetics and beauty brands like Shiseido, SKII, DHC… They are popularly sold on Rakuten. So you can buy at this website, you will have many chances to receive lovely presents from the seller.

Fishing material

Rakuten is also an ideal place for fishing enthusiasts. Everything related to this demand is sold here from fishing rods and topknot hooks to the bait. They are sold very widely. Therefore, it is not difficult to own these unique products. 

Technology products

Japan is a country famous for its technological products: Bluetooth speakers, headphones, touch devices… If you want to buy products made in Japan at reasonable prices, Rakuten is the number one choice for you.

buy from rakuten


Sportswear is also a product that you should buy from Rakuten. A wide range of products for sports enthusiasts is sold at Rakuten. You can also easily find famous brands of sportswear here such as Nike, Adidas, and Davis… There are products for both men, women, and children. So you can buy for your family right at Rakuten.

5. Why should you use the Rakuten Shopping Proxy Service with Janbox?

  • Convenience: Language, payment method, and delivery address are barriers that make it difficult for you to buy Japanese products. But when it comes to Janbox, the above are no longer barriers. With just a few simple taps, you can bring everything from Japan to your home.
  • You can access more than 100 Japanese shopping websites right at one interface of Janbox which makes your shopping convenient. Especially with the quick purchase feature, you can order many items at once, saving time. Besides, you can estimate and know the international shipping cost yourself without our staff assisting.
  • Fast delivery: For domestic purchases, it takes 2-5 days to receive the goods. But when buying Japanese goods through Janbox, you only need 7-10 days.
  • Cost Minimization: Janbox is one of the units having the best price for customers. With other proxy purchasers, you have to pay a service fee of about 8-12% total order value, but Janbox only offers 300 yen for each order. Although with a cheap service fee, we support service and optional services always ensure customer’s benefits.
  • Safety: Janbox is the unit that assures all transactions and purchases are secure and safe. Besides it, we have 100% insurance, a return policy, and a clear claiming process. At Janbox, you can completely set your mind at rest about our services’ quality and also your products.
  • Simplified Procedures: When using Janbox’s service, you don’t have any worry about purchasing procedure, payment method, or customs clearance. You just need to track your order actively by your tracking code.
  • 24/7 Customer Support: when using Janbox service, you are supported and consulted by a dedicated customer support team in Japan ready to help you 24/7.
order from rakuten japan

6. Frequently Asked Questions

Does Rakuten ship internationally?

Rakuten Japan doesn’t ship internationally. There is only domestic freight service on Rakuten. If you want to Rakuten ship to USA, you should use a proxy buyer like Janbox. No matter where you are, Janbox ships door to door.

Where does Rakuten ship from?

All orders from Rakuten will be shipped from Japan with detailed bills so you don’t have to worry about the product’s quality or origin.

How to shop in Rakuten Japan in English?

You should use the “Translation” feature on the Google Chrome browser. You can translate Japanese into English. It is better for you when buy at the Rakuten website.

Does Rakuten accept foreign credit cards or PayPal?

Rakuten only accepts domestic credit cards. You can’t pay your orders by Credit card or Paypal. If you use Janbox’s service, we will handle the payment method for you.

How does Rakuten Cash Back work?

When you install the browser extension, you’ll get a notification on your screen anytime you visit a website that gives Rakuten Cash Back. Simply click on the notification, and your shopping session will be logged, and you will receive cashback for your purchases.


Rakuten is truly an ideal place to shop online. You will have a lot of opportunities to buy quality and cheap products here. If you still do not know how to buy from Rakuten, we hope the above article has made it clear to you. Don’t miss the chance to buy Rakuten with Janbox. Use Janbox today.

>>> Read more: How To Buy From Mercari Japan with Janbox Proxy Service